The French word used for dressmaking or sewing now means much more, particularly when it is prefaced by the word haute or high. Couture fashion has come to mean garments created with a certain artistry, using superb materials and excellent workmanship. These garments are cut and fitted perfectly to suit the shape of a particular client. Many hours are devoted by numerous employees to bringing these creations to life, with attention paid to every tiny detail.
There is a long history in France of such excellence in making garments. High-class Parisians wanted to wear dresses that no-one else was wearing so they could stand out from the competition. The label retains this aura of exclusivity and opulence today. It can only be used by select designers who adhere to certain conditions.
Design houses must belong a particular organization in Paris and employ 15 or more people. They are required to present their collections twice a year and show at least 35 outfits, including both daytime and evening wear. Pierre Cardin, Coco Chanel, Elie Saab, Jean-Paul Gautier and Christian Dior are amongst the fashion giants who belong to this syndicate.
In making these garments, the designers use exquisite fabrics such as cashmere, leather, fine wools and silks. Great attention is paid to cutting and fitting the garment for a special client. After this, many hours are spent creating it and a number of people may work on a certain garment at one time. Some garments are created specifically for models to wear as part of a collection.
Extremely high prices are charged for these garments and they are only affordable to a small clientele. For this reason, fashion houses would be unable remain in business if this was their only source of income. Their income has to come from other sources. This is why many of them produce ranges of ready-to-wear garments. The publicity generated by their fashionable, high profile clients and their shows, helps to promote their other ranges.
Ready-to-wear ranges are sold in department stores and boutiques. These garments reflect the signature looks of a particular brand without the extremely high price tags. They still offer good quality and style at more affordable prices. It is these garments as well as accessories like hats, bags, jewellery and perfumes that generate the money for the brand. Huge volumes of such items are often sold.
People look to the top designers to introduce changes in fashions. Each season they come up with new looks for their collections. They present these collections at shows held in Milan, New York, London and Paris. The latest fashions are revealed and the brand receives much publicity. Fashion bloggers, journalists and TV reporters as well as many celebrities attend such shows.
One has to wonder why the system keeps going as it has little financial benefit. The answer lies in the longer term benefits. Such garments raise the brand image and help to promote interest in their ready-to-wear collections. Those who can afford the garments consider them worth the price for the exclusivity they offer and the privacy afforded to them by the system. Others happily purchase ready-to-wear garments and accessories that still offer good quality and a particular look but without the hefty price tag.
There is a long history in France of such excellence in making garments. High-class Parisians wanted to wear dresses that no-one else was wearing so they could stand out from the competition. The label retains this aura of exclusivity and opulence today. It can only be used by select designers who adhere to certain conditions.
Design houses must belong a particular organization in Paris and employ 15 or more people. They are required to present their collections twice a year and show at least 35 outfits, including both daytime and evening wear. Pierre Cardin, Coco Chanel, Elie Saab, Jean-Paul Gautier and Christian Dior are amongst the fashion giants who belong to this syndicate.
In making these garments, the designers use exquisite fabrics such as cashmere, leather, fine wools and silks. Great attention is paid to cutting and fitting the garment for a special client. After this, many hours are spent creating it and a number of people may work on a certain garment at one time. Some garments are created specifically for models to wear as part of a collection.
Extremely high prices are charged for these garments and they are only affordable to a small clientele. For this reason, fashion houses would be unable remain in business if this was their only source of income. Their income has to come from other sources. This is why many of them produce ranges of ready-to-wear garments. The publicity generated by their fashionable, high profile clients and their shows, helps to promote their other ranges.
Ready-to-wear ranges are sold in department stores and boutiques. These garments reflect the signature looks of a particular brand without the extremely high price tags. They still offer good quality and style at more affordable prices. It is these garments as well as accessories like hats, bags, jewellery and perfumes that generate the money for the brand. Huge volumes of such items are often sold.
People look to the top designers to introduce changes in fashions. Each season they come up with new looks for their collections. They present these collections at shows held in Milan, New York, London and Paris. The latest fashions are revealed and the brand receives much publicity. Fashion bloggers, journalists and TV reporters as well as many celebrities attend such shows.
One has to wonder why the system keeps going as it has little financial benefit. The answer lies in the longer term benefits. Such garments raise the brand image and help to promote interest in their ready-to-wear collections. Those who can afford the garments consider them worth the price for the exclusivity they offer and the privacy afforded to them by the system. Others happily purchase ready-to-wear garments and accessories that still offer good quality and a particular look but without the hefty price tag.
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